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Where to Buy Good Wigs Online | The 8 Best Sites

Are you wondering where to buy good wigs online? If so, you’re not alone. We scoured the internet for the 8 best sources to find high-quality wigs at reasonable prices, and we think there’s only 1 undisputed winner.

Where to Buy Good Wigs Online

Maybe you’ve been considering getting a wig to change up your look, deal with hair loss, complete your cosplay look, or ensure every day is a good hair day. Maybe you’ve been wearing wigs for a while but know there’s a better place to buy them online. 

Whatever boat you’re in, this guide is for you. We can all rejoice because we’ve finally found out where to buy good wigs online.

You’ve probably already heard of some of the best online wig shops (like Dolago, the undisputed crème de la crème of online wig retailers), but you want to get the details on each retailer’s wig quality and selection, pricing, customer reviews, and customer service.

That’s just being a smart consumer! We’ve been hanging out in forums, reading online wig reviews, scouring product pages, and checking out company policies to find the best online wig retailers.

While it’s no surprise that Dolago is first on our list, we did find a few other options that you can trust when buying a wig online.

In a hurry and just want the best of the best? Do yourself a favor and hop over to Dolago.

Our Top Pick
The Best Online Selection of Wigs. Period.

We partnered with WowEbony to bring you the best selection of wigs online. We think there's no comparison.

Shop Wigs Now
We may earn a commission when you click this link, at no extra cost to you.

This online wig shop gets rave reviews from customers, features the largest wig selection of all the online shops we found, and offers the highest-quality wigs and extensions of all the retailers on our list.

From affordable headband wigs to *choice* virgin human hair wigs, if it’s pretty and you can put it on your head, Dolago probably carries it. Plus, they regularly run promotions that slash their wig prices by as much as 60%. 

Keep reading to see all of our top picks and learn all you need to know about buying from each online wig shop!

Our Top Picks:
  1. Dolago
  2. Vogue Wigs
  3. True Indian Hair
  4. Arda Wigs USA
  5. EbonyLine
  6. Wig Types
  7. BobbiePinz
  8. UniWigs

When it comes to something as important and personal as your hairdo, you can’t take chances on a scammy website with subpar products. Shiny, cheap Halloween wigs need not apply.

Read Next: Wigs for Black Women (Buying Guide)

We Did the Hard Work

For a piece on where to buy good wigs online, two hairpieces sit alongside rollers and pink hair tools on top of a lay flat pink backdrop


If you want to ensure you end up with a wig that you’ll love, you’ve got to start with a reputable retailer. After all, you’ve likely searched one of these phrases:

  • Where to buy good wigs online
  • Best wigs online
  • Natural looking wigs
  • Buy wigs online
  • Best wig companies
  • Best online wig store

We set out to answer each of these. And you can bet that we’ve seen it all – the good, the bad, and the ugly. On our list you’ll find the top 8 online wig retailers that passed the test and hit all our check boxes. 

We screened online wig retailers to find you the ones that have great customer reviews (especially Dolago), flexible return and exchange policies, affordable pricing, a wide variety of wigs available, fast shipping, and special perks for customers.

You’re going to want to bookmark every wig retailer you see in our guide – but chances are, you won’t need to look any further than the #1 wig shop on our list. Trust us. Keep reading to learn where to buy good wigs online in our unbiased guide. Let’s get wiggy with it!

Here’s Where to Buy Good Wigs Online

When you find something great, it’s natural to want to share it with others, right? We’ve found 8 of the very best websites to buy wigs online and we can’t wait to share them with you. See which retailers ended up on our list below.

1. Dolago

Best place to buy good wigs online featuring a screenshot of the Dolago website

  • The #1 online wig shop on our list
  • Free shipping on all orders
  • Wigs start at $63

We’ve been researching and writing about hair care and wigs for years. During that time, no online wig retailer has been able to measure up to Dolago.

Dolago is the gold standard for wig retailers. They carry a range of wig types, lengths, textures, and colors that are all hand-picked specifically to suit all women. Not only are their products top-notch in quality and durability, but they’re also the trendiest wigs we’ve seen from any manufacturer.

Dolago only makes and sells virgin human hair wigs (the highest quality hair for wigs), so when you buy from them, there’s no guesswork or questions about the quality of the piece.

They’ve got thousands of positive reviews from real customers like you who won’t shop for wigs anywhere else. When you shop Dolago wigs, extensions, and hair pieces, you can be sure you’ll get:

  • Fast, free shipping on every order with no minimum
  • 100% virgin human hair wigs that can be heat-styled and chemically processed
  • Free exchanges within 30 days and full refunds if your wig isn’t what you wanted
  • Safe, secure payment options from credit cards to PayPal
  • Reward points for signing up and every purchase you make

Try finding that from any other wig manufacturer or seller. There’s a reason Dolago is our #1 rated online wig retailer. Since wigs are such a popular hair product, scammy companies are rampant in the industry just trying to get a piece of the pie.

Avoid the risk of paying for a bad or falsely-advertised wig by buying directly from a reputable manufacturer like Dolago.

It’s the only way you can be sure you’re actually getting a 100% virgin human hair wig that looks realistic, lasts for up to 2 years, and has the right density and fullness to look natural.

Whether you’re looking for a short pixie wig, a natural kinky afro wig, a medium-length lob, or long, flowing body waves, you’re going to find all the latest trends made with the highest-quality human hair you can find when you shop Dolago.

Satisfaction Guaranteed

Dolago also has a 100% satisfaction guarantee and offers free exchanges if you change your mind. Once you receive your order, you have 30 days to start a return if you decide you don’t love it. They’ll issue you a full refund if you find an issue with the wig quality, shipping, or receive the wrong product.

Whether you’re a newbie wig wearer or are looking for the next gorgeous piece to add to your growing wig collection, Dolago truly can’t be beat from pricing to fast shipping and excellent customer reviews.

2. Vogue Wigs

vogue wigs, one of the best places to buy good wigs online

  • Free shipping on $50+
  • VIP rewards program for discounts
  • Wigs starting at $17

Vogue Wigs is a well-known trusted website to buy wigs online. They have everything: Human hair wigs, synthetic wigs, all lengths and colors, hair pieces, accessories, extensions, and more.

Seriously – if you can dream it up, it’s probably on this website.

We saw wigs ranging in price from about $17 for short synthetic wigs to over $3K for the highest quality human hair wigs. They have tons of gorgeous options available for every price point.

Users absolutely rave about the quality and fit of wigs purchased from If you want to make sure you get a high-quality wig that doesn’t look like it’s from a party store, this is a great place to start. 

What else makes Vogue Wigs stand out? You get free shipping when your order total is $50 or more, and reviewers say their customer support team is super responsive.

Sign up for their Wigscription program ($19.99/year) to get free shipping on every order. Returns and exchanges are free if you end up changing your mind. 

We love that they offer a VIP Rewards program where you earn points to redeem discounts. They also price match if you find the same wig online at a cheaper price. 

3. True Indian Hair

True indian hair, one of the best stops if you're wondering where to buy good wigs online

  • 100% virgin human hair wigs
  • Offers buy now, pay later program
  • Wigs start at $90

True Indian Hair is so well-known in the wig world. It’s a highly reputable site that offers a range of wig colors, lengths, materials, and styles. They only use 100% human virgin cuticle hair in all their wig lines – never chemically treated.

If you want the most natural look, this is the only way to go. 

Pricing is very fair for the quality you get here. We saw wigs ranging in price from $90 to $950. You can use Sezzle through their website to make payments over time on your purchase. 

They have wigs in every hair texture imaginable. You can even choose wigs by hair type (like 4C or 2A). You can easily color, heat style, chemically straighten or perm these wigs. 

The wig you want is on this website – you just have to find it! The website makes it easy to browse different styles to find the one that’s right for you. If you want an undetectable, natural wig, this is the place to grab it. 

4. Arda Wigs USA

Arda Wigs Usa, a quality retailer of good wigs online

  • Free shipping on $75+
  • Rewards program for discounts
  • Wigs starting at $18

Arda Wigs USA is a unique wig shop online that specializes in cosplay, anime, and fashion wigs. This is THE spot to get your wigs if you’re into cosplaying.

They have so many options ranging from the most popular to the obscure for serious fangirls and fanboys. The cosplaying community takes their wigs very seriously.

The fact that this website receives so much support from the community says a lot about the quality of their products. They’re regularly mentioned in forums online when someone asks for the best place to buy good cosplaying wigs online. 

You get free shipping on orders that are $75 and up. They also have a great rewards program they call Arda Coins. You get points when you make a purchase, sign up for their email list, or create an account on their website.

You can redeem points for discounts on any of their products. Pricing is great at Arda. We found wigs ranging from $18 for short, synthetic styles to $110 for longer, premium styles.

It’s a small company based in Chicago, so you know you’ll get the best customer service here. If you want a great wig for cosplaying or fashion, this is the best place to start! 

5. EbonyLine

Ebonyline, a good stop if you are wondering where to buy good wigs online

  • $3.99 flat rate shipping on $30+ orders
  • Rewards program for discounts
  • Regular priced wigs start at 

EBONYline offers a complete range of wigs, weaves, extensions, hair pieces, and accessories. You can easily spend an hour just browsing their site! This is a customer favorite for a reason.

They provide easy flat-rate shipping for just $3.99 when you place an order of at least $30. This website caters to women of color, but you’ll find options for men and women of all colors here.

From short to long, all colors, and a range of styles, you’re sure to find exactly what you want here. And the affordable pricing – wow. We found wigs in their clearance section marked down as low as $4.50.

Seriously! They do offer a huge range of wigs, so the quality level differs. Whether you’re looking for a cheap wig or a high-quality human hair option, you’ll find it on EbonyLine. 

6. Wig Types

Wig types, a retailer of good wigs online displayed on a graphic with a mac

  • Free shipping on $69.99+
  • Same-day shipping
  • 110% price matching

Wig Types is another failsafe option for buying wigs online. This retailer has a huge inventory of wigs, extensions, weaves, accessories, and more. They regularly run big sales on their entire stock.

We’ve seen sitewide discounts as much as 40% off! 

They are committed to customer satisfaction. If you find one of their wigs online available at a cheaper price – even after your purchase – they’ll match the price plus give you 10% more. They call it the 110% price match guarantee. 

You’ll find tons of top wig brands and accessories here in a range of lengths, styles, and colors. Prices range from as low as $10 (!) to around $150 for human hair lace front wigs.

Customers say the quality is unbelievable at these price points. You’ll find style options that range from natural to cosplay-worthy. For a massive inventory with tons of variation and affordable pricing, this is the best option. 

7. BobbiePinz

Bobbiepinz website displayed on a graphic image of a mac

  • Wide variety of high quality synthetic wigs
  • Custom wigs available
  • Next-day shipping option

BobbiePinz is a small, New York-based online wig retailer that focuses on synthetic wigs. They offer both factory-made and custom-made options. Quality is the name of the game here.

You won’t find $10 wigs on BobbiePinz, but if you’re looking for the highest quality synthetic wigs, this is your spot. Their website offers a range of lengths, styles, and color options.

Since every wig is synthetic, there’s no huge cost difference from one style to another. Most of their wigs are available anywhere from $70 to $100. In the wig world, this is still surprisingly affordable. 

We love the option to have wigs custom-made for you. You can opt for things like hand-tied hairlines for the most natural look, human hair, double or single stack, and more.

They also don’t accept returns or exchanges. But their customer service team is small and always ready to answer questions.

This ensures you can find out all you need to know about the wig you’re considering before you order. If you want beautiful, high quality wigs and a super-responsive customer service team, check out BobbiePinz. 

8. UniWigs

A good choice if you're looking for where to buy good wigs online

  • Free shipping for rewards members
  • Free gift set with first purchase 
  • Loyalty points rewards for discounts

UniWigs offers a variety of both human hair and synthetic wigs at different price points. You can even have them create a custom wig for you in the color, length, and style of your choice! 

One of the best things about UniWigs is their special discount for first-time customers. You get $20 off your purchase of $100 or more when you sign up for emails.

If you sign up to be a rewards member, you’ll get a free gift set with your first order. This loyalty rewards program enables you to earn points with each purchase to get discounts, free shipping, and other bonuses. 

You’ll find synthetic wigs as low as $64 on the UniWigs website and human hair wigs start at around $600. Customers rave about the quality of the wigs they get from this website! 

They also offer no-hassle returns and exchanges for up to 30 days after your purchase. This ensures you don’t get stuck with a wig you don’t like.

Our Top Pick
The Best Online Selection of Wigs. Period.

We partnered with WowEbony to bring you the best selection of wigs online. We think there's no comparison.

Shop Wigs Now
We may earn a commission when you click this link, at no extra cost to you.

Things to Consider Before You Buy

For an image on where to buy good wigs online, an image showing a pink and purple wig along with hair tools

LightField Studios/Shutterstock

Wigs are a wonderful way to increase your hairstyle variety, conceal hair loss, or transform you into a favorite character. But they’re not for everyone and there are some pros and cons to consider, especially if you’re buying a wig for the first time.

If you’ve been going back and forth about buying a wig, don’t make the leap until you read these things to consider:

  • Human hair or synthetic? There are pros and cons to choosing human hair or synthetic wigs (made from Remy Hair). Synthetic is typically cheaper and often comes pre-styled, but you’re not always able to heat style or color these on your own. Human hair is more realistic and you can heat style or color treat it, but it’s also more expensive to buy (though sites like Dolago offer high-quality human hair wigs in the $150 range). Which one meets your needs the best?
  • If you’re going for natural and realistic, you might need to customize. Wigs only look “wiggy” when the hairline is too thick or the part is overly dense. You can avoid this unsightly artificial look from the start by buying only from reputable retailers with realistic wigs like Dolago. If you’ve already slipped up and purchased a bad wig from a different online retailer, you can try to remedy it by plucking the hairline. By removing some of the bulk from the hairline, you can create a few “baby hairs” that really make it look realistic. Wig companies sometimes offer hand-plucking, but it gets expensive. You can check out YouTube videos to learn how to do it yourself! 
  • Know how you’ll secure your wig. It’s easy to get caught up in the excitement of getting a new wig, but think about how you’ll secure your new wig before you buy it. You can glue wigs down, but you risk damaging your natural hairline if you do. There are wig caps and headband products available that secure your wig without glue, like Dolago’s hand-tied Glueless Full Lace Wigs that use straps and combs for an adjustable fit and don’t require adhesive. Be thinking of how you’ll secure your wig and review all the options out there before you buy. 
  • Know your size. Before you buy a wig online, you need to ensure it will fit properly. Even the most gorgeous wig will look bad if it’s not properly sized! Each of the websites on our list has a sizing guide to help you measure and determine the size you need. Not sure about your size? Email customer service to get help with sizing before you order. These companies want you to love your wig and will help ensure you get the best fit possible! 
  • Listen to customer reviews. Customer reviews are one of the best ways to narrow down your wig shop options. In this industry, competition is tough and customers aren’t afraid to be picky about their purchases and leave honest reviews.

Now that you know where to buy good wigs online, the rest is up to you. Will you opt for a synthetic platinum pixie cut or long, auburn waves? Maybe a naturally kinky or yaki human hair wig or a brightly colored wig made for cosplaying is more your speed.

Perhaps you’re dealing with hair loss and just want a wig that’s as close to your natural color and style as possible.

Our Top Pick
The Best Online Selection of Wigs. Period.

We partnered with WowEbony to bring you the best selection of wigs online. We think there's no comparison.

Shop Wigs Now
We may earn a commission when you click this link, at no extra cost to you.

What’s the Best Place to Buy Good Wigs Online?

In any case, you have a list of great places to find wigs online now. Take a tip from us and check out Dolago first.

They’ll have exactly what you’re looking for and you’ll know you’re getting A1 quality, the best value, and support from a responsive and friendly customer service team.

Don’t forget to sign up for rewards on the site you choose to start earning points and discounts – because if you’re anything like most wig wearers, you’re not going to be able to stop at just one!

Click for Frequently Asked Questions

Which Wig Brand Is Best?

For beginners, My First Wig is a great choice. They have various tips and a section specifically for beginners. Two other popular online stores are EbonyLine and Diva Wigs.

How Do I Buy a Wig for the First Time?

The most significant deciding factor in buying a wig is the cap type and natural vs. synthetic hair. It all comes down to preference, but natural hair will look more realistic because it will move like natural hair.

Cape type is a little more complicated. If your head is more sensitive, go for a hand-tied cap. If you want something more natural, go for a monofilament cap.

How Can You Tell if a Wig Is Good Quality?

A good quality wig will look like it is your natural hair. You should be able to style and wash it. It should also be something that you can wear every day.

How Do You Know What Size Wig to Buy?

Just like clothes, sizing can be measured for a wig. There are three measurements needed, the circumference of your head, ear to ear, and front to back.

For circumference, take the fashion tape measure and place it at the start of your hairline, follow the hairline to the base of your neck, then back to the beginning of your hairline.

To measure ear to ear, go from the top of one ear to the other. Front to back is just that. Start at the beginning of the hairline and stop at the nape of your neck.

What Is the Most Comfortable Wig to Wear?

The most comfortable wig to wear comes down to your personal preference. However, most people prefer hand-tied wigs. These wigs are not only comfortable, but they also look the most natural.