The 7 Best Shampoos for White Hair in 2024

Whether you’re going for a Queen of Dragons from Game of Thrones look or simply embracing your snow-white locks, there are plenty of ways that you can maintain your white hair.

You don’t need expensive salon products to keep your white hair looking fresh. All you have to do is invest in excellent white hair shampoo and conditioner that will keep brassiness at bay.

We’ve compiled a list of the best shampoos for white hair that will keep your locks looking camera-ready and glorious.

What’s the Best Shampoo for White Hair?

As with any type of specialty shampoo, the best one for your white hair comes down to a personal preference and what you’re looking to achieve.

For example, some people like to have a salt and pepper mix of white and gray hair, whereas others want to embrace the full white hair trend. It also depends on whether your white hair is the product of aging or if you’ve specifically dyed it to look that way.

Ultimately, the most important thing to keep in mind when caring for your white hair is to keep it from looking too dingy or distressed. Fortunately, these white shampoos can do just that.

Most white shampoos are also appropriate for platinum blonds and gray-haired people. Don’t let the labels put you off. The goal with purple or brassiness-cutting shampoos is to keep yellows out of your hair, which is exactly what you want.

Be careful to avoid shampoos that are too deep purple, though. Dark purple can stain hair, so sometimes it’s best to alternate your white hair shampoo with a clarifying treatment, especially if you are naturally white-haired.

Our Top Picks

1. Best Overall: Aveda Blue Malva Shampoo
2. Best for Brightening: Oribe Silverati Shampoo
3. Best for Eliminating Brassiness: DPHUE Cool Blonde Shampoo
4. Best for Damaged Hair: Luseta Purple Shampoo
5. Best for Enhancing White Hair: Matrix’s Total Results So Silver Shampoo
6. Best for Sun Protection: SACHAJUAN Silver Shampoo
7. Best for Long-Term Color: Joico Color Endure Violet Shampoo

These top shampoos for white hair will help your locks stay colorless, full of volume, and beautiful all day long. 

Why You Need a Shampoo for White Hair

Since white hair is devoid of color, you need special shampoo to keep it looking as fresh as possible. White hair, like white clothing, can stain easily and doesn’t look very good when you have a lot of brassy or yellow undertones.

That’s why there are special shampoos out there that specifically address the needs of those with white hair.

Fortunately, there are plenty of shampoos and treatments on the market that you can use to keep your locks looking gleaming white and perfect, no matter what. Most of these are pretty budget-friendly too, so consider working a shampoo for white hair into your beauty regimen today.

The Best Shampoo for White Hair in 2024

These shampoos will help your tresses to look their absolute finest. No matter what your objective is, there is a white hair shampoo out there that will suit your needs perfectly. 

1. Best Overall: Aveda Blue Malva Shampoo

There’s a reason why Aveda products are some of the most popular ones in the beauty world; they work wonders for your hair. Aveda Blue Malva is an exceptional example of a multi-purpose shampoo that will help you to keep your white hair looking its absolute best.

Not only does it keep your locks snowy, but it also adds in tons of moisture and vitamins. Aveda Blue Malva simply smells incredible, and a little bit goes a long way.

One potent little dose gets all of the impurities out of your hair and leaves your locks feeling soft and full of volume. And what’s more, it doesn’t have that many additional ingredients or additives, so it’s great for sensitive skin or people with allergies. 

If your white hair looks brassy, this is undoubtedly the shampoo for you. It takes out yellow and red undertones without stripping your hair.

2. Best for Brightening: Oribe Silverati Shampoo

Oribe Silverati Shampoo is a premium formula that you can get in specialty beauty shops or online. Although it’s one of the more expensive options on our list, it does the job when it comes to making those white locks shine.

If you want to boost your color and get a snowy-white finish, pick up a bottle of this shampoo. It’s also full of great ingredients like keratin and plenty of vitamins. As a result, your hair will look and feel soft and luxe and look almost as if it has highlights in it.

You’ll notice a lot of dimension after just a few applications, and your hair will also appear stronger and look like it has fewer split ends. Although Oribe Silverati Shampoo is a bit more expensive, a little definitely goes a long way. You should have your bottle for several months.

3. Best for Eliminating Brassiness: DPHUE Cool Blonde Shampoo

DPHUE Cool Blonde Shampoo might have “blonde” in the name, but it’s an excellent option for keeping your white hair looking sparkling.

One of the best things that this shampoo does is eliminate any brassiness in your locks. So if you have yellow or orange undertones in your white hair, try this product. You will not be disappointed.

In addition to eliminating brassiness from your hair, DPHUE Cool Blonde Shampoo cleans your locks spectacularly; with a thick, deep-cleaning lather that strips all impurities from your hair. After just a few uses, you should notice that your hair looks brighter and better. 

If you have color-treated white hair, DPHUE Cool Blonde Shampoo is an excellent option because it works to keep your white dye looking as natural and bright as it can be. The only real downside is that it’s a little bit on the pricier side.

4. Best for Damaged Hair: Luseta Purple Shampoo

If you have damaged or parched hair, Luseta Purple Shampoo can help you to nourish your locks while keeping your hair bright white. As with many of the best shampoos on our list, it eliminates brassiness.

However, the thing that really sets it apart is the fact that it fortifies your hair with keratin and oils, leaving it looking far healthier than before. If you have split ends, dry or cracked hair, or if you feel like your hair is looking a little thin, try Luseta Purple Shampoo on for size.

It tends to be a bit of a deeper color, so don’t use it every time you shower. Unfortunately, deep purple shampoos can deposit color onto white hair, so discontinue using it as often if you notice any purple or violet notes to your hair. 

For the best results, use this purple shampoo with a similar conditioner, and do regular keratin treatments on your hair to keep it looking its best.

5. Best for Enhancing White Hair: Matrix’s Total Results So Silver Shampoo

If you want to take your white hair to the next level, Matrix’s Total Results So Silver Shampoo can help you achieve your desired look. This shampoo was designed explicitly for silver and white hair, so the formula lightens and brightens and removes any brassiness or yellow from your locks.

The other massive benefit of this shampoo is that it won’t stain your hair purple, like some other options on our list. Also, since it’s silver, you can use it every day without worrying about any discoloration. 

Although Matrix’s Total Results So Silver Shampoo works best on naturally white hair, you can also use it on color-treated white hair. The only real downside is that there are some sulfates in the formula, so it might not be best for very sensitive skin.

6. Best for Sun Protection: SACHAJUAN Silver Shampoo

If you have thinning hair or simply want to shield your scalp from the sun, SACHAJUAN Silver Shampoo is an excellent pick for you. This shampoo is fortified with UV protection that helps your hair avoid sun damage and also keeps your scalp safe.

Like a lot of our top picks, it also keeps the brassiness out of your hair and gets rid of any yellow undertones. SACHAJUAN Silver Shampoo doesn’t brighten as well as some of the other options on our list.

But it’s a gentle shampoo that you can use every day to keep your scalp and hair free of sun damage and help your white hair to look as bright as possible. It’s also exceptionally hydrating, so your hair should feel smooth, supple, and full of volume after just a few uses.

7. Best for Long-Term Color: Joico Color Endure Violet Shampoo

Although most of the shampoos on our list work to eliminate brassiness, Joico Color Endure Violet Shampoo goes a step further by acting as a hair mask and getting rid of yellow undertones for the long term.

Although you can wash and rinse your hair with this formula, the company says that you should leave it on your locks for several minutes to get the best results.

Although you shouldn’t use it daily because it can stain your hair, working Joico Color Endure Violet Shampoo into your regular weekly rotation is a good idea.

If you find that your hair is picking up some of the color from the shampoo, cut back on how often you use it. This shampoo is perfect for white color-treated hair, although it works well on natural hair too.

Shampoo for White Hair Buying Guide

Since all white hair is different, it’s essential to understand what your hair needs in order to select the best product. Take these things into consideration before purchasing your next white hair shampoo.

Is Your Hair Damaged?

Damaged hair needs a little bit more love than healthier hair, so it’s essential to take your hair health into account before buying your shampoo. If your hair is damaged, look for a shampoo with keratin or oils.

These types of shampoos will fortify and help your hair look its best. You might also want to consider using a deep-conditioning treatment with your white hair for the best results. 

Is Your Hair Natural or Dyed?

White hair is all the rage now, so if you’re one of those people who decided to go prematurely white, you’ll need to avoid shampoos that will strip your hair. Your natural color could start to peek through, making your white hair look dingy or unkempt.

On the other hand, if your white hair is natural, you can use clarifying treatments to keep it shiny and as colorless as possible. Certain products on our list work well for both color-treated and natural white hair.

Do You Have Salt and Pepper Hair?

If your hair isn’t entirely white but a combination of salt and pepper instead, you will want to use different products than those for bright white hair. For example, you might want to select a shampoo or conditioner that deposits silver into your hair or is designed for gray hair.

What Other Treatments Are You Doing?

Think about the other ways that you are taking care of your hair. If your hair is not naturally white, are you bleaching it? Also, are you regularly doing deep-conditioning treatments or relying on your conditioner and shampoo to take care of things?

If you’re not using products like Olaplex or doing conditioning treatments, you might want to invest in a white hair shampoo that adds moisture and shine.

Frequently Asked Questions

Of course, it’s totally natural to have questions about what products are best for you. Understanding how to take care of your white hair beyond the shampoo bottle is absolutely critical to look your best always.

Is white hair hard to take care of?

Natural white hair is not as hard to take care of as bleached or colored white hair. If you bleach your hair white, you’ll have to deal with your natural color peeking through or plenty of brassiness. If you have naturally darker hair that you’ve bleached white, anticipate regular spa visits to touch up your roots. 

How can I lighten white hair at home?

Although it’s preferable to lighten or perk up your white hair in a salon, especially if you color it, you can also do it at home. Essentially, you need to bleach your hair.

Either you can use a drugstore blend of white hair dye or make your own bleach with peroxide. If you’re a hair-dying novice, proceed with caution. Bleach can damage your hair or even cause it to fall out if you’re not careful.

Should I use toner on my white hair?

In a word, yes. Using toner on your white hair can help to keep it bright and snow-colored. There are plenty of different types of toners that you can use, but most of the best ones have some kind of purple base.

Purple counteracts brassiness and yellow tones, which is why it’s effective in keeping your white hair looking fresh. Be careful about over-toning unless you want to have violet locks.

How often should I shampoo white hair?

If you have naturally white hair, you can shampoo your hair as often as you normally would. If your hair is bleached or dyed white, you will want to limit the number of times you shampoo it per week.

Even shampoos for white hair and premium products can strip white hair dye. You might end up with less lustrous locks and hair that you have to bleach more often.

What are other ways that I can maintain my white hair?

Keep up your white hair by using a special shampoo. You can also take biotin supplements and eat a balanced diet to keep your hair super healthy.

So, What’s the Best Shampoo for White Hair?

Overall, we think the best shampoo for white hair is Aveda Blue Malva due to its multi-faceted versatility.

However, keep in mind that the best option also largely depends on whether your hair is naturally white or colored. And our seven best shampoos for white hair are great picks that fit the bill for either.

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